Girliness re-defined
- Published: 10/04/2010 at 12:00 AM
- Newspaper section: Muse
Women are complex - so complex that our flighty behaviour is sometimes considered an art form. So what happens if a work of art tries to capture the essence of girliness? The results may vary greatly depending on which angle of femininity the artist looks at.
In New Girly Graphics, girliness breaks the pink and puffy stereotype of being a girl and wanders into the darker, more mysterious side. This bilingual (Japanese and English) book is a collection of current Japanese and international advertisements, catalogues, posters, shop cards, direct mail and more, under the same theme: Girly. All of the graphics are designed to especially appeal to the ladies, yet they are so varied in motive and emotion. This book, as the cover line explains, is an interpretation of lovely, sweet and glamourous designs. In New Girly Graphics, the interpretation of the word girly goes beyond feminine and cute.
Girly here is defined as the heart of being a woman, and as we all know there is something about a woman's heart that bemuses males and appears to be unfathomable. Girly can be dazzling, powerful, surreal and dangerous, while it can also be pearly and dreamy.
This is not to say, however, that pastel colours and flowery patterns are non-existent in this book. In fact, they dominate the pages, but in designs and forms that are not too cliched or stereotypical. There is a touch of creative quirkiness and unexpected daring attitude - definitely a feminine trait.
The works are classified as "glamourous and poisonous", "pure and natural", "cute and rock 'n' roll" and "romantic and fairly tale". These artworks will help you explore different dimensions of being girly, and perhaps you'll realise that girls really do have more fun.
NEWGIRLY GRAPHICS Edited by Chihiro Nakagawa Pie Books, 191 pp, 3,895 baht ISBN 978-4756240095 Available at Asia Books
Femme Fatale perfume package is categorised under ‘glamorous and poisonous’
Seasonal poster for Shibuya 109 commercial facility in ‘romantic and fairy tale’ style
‘Pure and natural’ advertisement by Meiji Milk Chocolate
Stationery from Heiwa Paper in ‘cute’ style.
About the author
- Writer: Napamon Roongwitoo
- Position: Outlook Writer
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